Category Archives: B2B Advertising

Key tools that advertisers must use

Communicating effectively to the target audience is the primary objective of an Advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for advertising industry to explore more with creativity. Here, we focus on the essential tools that...
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It’s not about the cost, it’s about the mix.

Advertising as well as non-advertising professionals are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s a simple logic: advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that a sizeable amount...
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The Rise and Rise of Consumers

The Indian market is driven by consumers. The growing influences of the Social Media; which is an effective medium for brands to engage consumers, has enabled them to steer brands. They want things in their way. If the consumers way changes, they want the brand or company to change with...
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Strategies for Industrial Branding

 When we think of the word ‘branding’ what comes to mind by association is consumer products. Food items, electronics, clothing etc. These products have higher visibility and wider usage. They definitely take up more of the family mind space. Mass media is dominated by consumer advertising. However, branding is equally...
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