In the bustling digital realm, where every brand fights for a moment of consumer attention, storytelling emerges not just as a strategy but as an art form in advertising. It's a method that goes beyond selling a product or service; it's about crafting a narrative that resonates, connects…
In the vibrant landscape of India, advertising has always been a mirror of its cultural diversity and dynamism. From the bustling streets lined with billboards to the digital screens that light up our homes, the evolution of advertising in the country is not just a story of change…
There was a time when advertising was booming and creativity was frog leaping forward. This was in the ’80s and ’90s. As we opened up our economy to the world, there was a huge influx of ideas into the country and Indian advertising grew manifolds creatively due to…
The world has changed and how? Especially with the explosion of digital technology, the world has undergone a metamorphosis of sorts unimaginable two decades ago. The internet has changed the way we view and consume the world. This happened especially after we shifted to 4G technology. Youtube and…
Everybody’s jumping on the bandwagon. Initially, it started with Byju’s and in a little time, sensing the success of Byju’s, other big companies jumped into the fray. And the irony is that these learning platforms are being endorsed by film stars who have not even completed college. Actually,…
The meaning of privacy has changed over the last few years. As the internet spreads like wildfire, and the usage of mobiles for watching videos, shopping and bank transactions multiplies, privacy concerns will only rise with each passing day. Here, we’re not talking of privacy related to what…
No, we’re not talking about advertising in terms of what works and what doesn’t. That’s a call marketers can take. What we want to discuss is the ethical, ‘what is appropriate’ side of advertising. Not moral thought, because that would imply setting down rules of dos and don’ts.…
From being just a baby a few years ago, social media has evolved into a fully grown adult today. From being just a medium of social interaction, it has become the most powerful and popular medium of communication, promotion and consumption in today’s world. The world cannot do…
Film Stars earn big bucks through brand endorsements. It’s an additional source of income to their already inflated pay packets they earn through the films they do. It’s an ad on perk of being a Film Star. Barring a few, almost all the big names of the film…
Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks to speak about. Advertising was never in your face. That was because it was a state-run TV and India had not yet opened up its economy for the…
