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Category Archives: Digital MArketing

5 Branding Myths Decoded

Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed, technology has created new ways to build...
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Key tools that advertisers must use

Communicating effectively to the target audience is the primary objective of an Advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for advertising industry to explore more with creativity. Here, we focus on the essential tools that...
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Time to Revamp the Indian Marketing Scenario with AR

As consumers, we have been using a blend of online, and brick & mortar shopping for a while now. But we always look forward to more options, more convenience, easy return and what not.  We are sure a lot of females want to try lip colors while shopping online, to...
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Advertising mistakes that companies need to avoid

#1: The ‘Hazy’ Picture It’s the simplest of mistakes, but it happens more often than you think. The company spends a lot of money on advertising, but barely mentions the product or service in their commercials, leaving the audience perplexed and wondering as to what the ads were about. Even...
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Will subscription fee driven Netflix work in India?

Netflix recently got into the Indian market and 129 other countries. Indians had been waiting for this incredible video streaming service, for quite a while now, since it has all the international content, which was not legally available in India, earlier. Moreover, a lot of local content is also available....
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Celebrating Valentine’s Day with #FlipkartGIFdelivery

Valentine’s Day is one occasion brands cannot miss to advertise themselves. It’s the time when huge numbers of brands release unique love campaigns. This year was no different with our social media timelines, TV spaces, newspapers, all filled with love messages from brands. Amongst the crowd, e-commerce giant Flipkart’s #FlipkartGIFdelivery...
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The Rise and Rise of Consumers

The Indian market is driven by consumers. The growing influences of the Social Media; which is an effective medium for brands to engage consumers, has enabled them to steer brands. They want things in their way. If the consumers way changes, they want the brand or company to change with...
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