Category Archives: Marketing Communications

5 Client Servicing Essentials You Must Know!

    In your career as a client servicing executive, you might come across not-so-easy clients. Their reasons for venting may or may not be justified. But you have to give them your best ear and take everything they say with a pinch of salt. Because in advertising parlance, the...
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5 Branding Myths Decoded

Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed, technology has created new ways to build...
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Key tools that advertisers must use

Communicating effectively to the target audience is the primary objective of an Advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for advertising industry to explore more with creativity. Here, we focus on the essential tools that...
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It’s not about the cost, it’s about the mix.

Advertising as well as non-advertising professionals are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s a simple logic: advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that a sizeable amount...
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