Category Archives: Marketing Technology

Key tools that advertisers must use

Communicating effectively to the target audience is the primary objective of an Advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for advertising industry to explore more with creativity. Here, we focus on the essential tools that...
Read more

Time to Revamp the Indian Marketing Scenario with AR

As consumers, we have been using a blend of online, and brick & mortar shopping for a while now. But we always look forward to more options, more convenience, easy return and what not.  We are sure a lot of females want to try lip colors while shopping online, to...
Read more