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Category Archives: Media

Key tools that advertisers must use

Communicating effectively to the target audience is the primary objective of an Advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for advertising industry to explore more with creativity. Here, we focus on the essential tools that...
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It’s not about the cost, it’s about the mix.

Advertising as well as non-advertising professionals are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s a simple logic: advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that a sizeable amount...
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Advertising mistakes that companies need to avoid

#1: The ‘Hazy’ Picture It’s the simplest of mistakes, but it happens more often than you think. The company spends a lot of money on advertising, but barely mentions the product or service in their commercials, leaving the audience perplexed and wondering as to what the ads were about. Even...
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Celebrating Valentine’s Day with #FlipkartGIFdelivery

Valentine’s Day is one occasion brands cannot miss to advertise themselves. It’s the time when huge numbers of brands release unique love campaigns. This year was no different with our social media timelines, TV spaces, newspapers, all filled with love messages from brands. Amongst the crowd, e-commerce giant Flipkart’s #FlipkartGIFdelivery...
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