The Bigger Picture
Branding is much more than a logo; it’s the true essence of your business.
It’s what your company is, what it does, how it communicates to potential customers and how you want them to perceive your company.
The framework & the foundation
You may have the product and the passion. But what really matters is a framework that illustrates the overall identity. A brand needs to be the whole package; a combination of appearance, substance, core skills & values of the company. That’s why we call branding the bigger picture.
Brand Building – Our Way
Brand Analysis
Involves analyzing the existing product offerings through the eyes of the organization, the customer and the competition
Brand Identity
Creating a corporate & product proposition manual to unify all the brand building efforts, reviewed and revised on a sustained basis
Brand Planning
Development and implementation of innovative brand communication programs that express the brand’s identity through conventional and online medias
Brand Communication
Development and implementation of innovative brand communication programs that express the brand’s identity through conventionall and online medias