India is not the first when it comes to banning controversial adverts or adverts showcasing alcoholic drinks, cigarettes or other…
Capital venture companies have given wings to the business dreams of young minds. A promising idea gets converted into a…
‘Content is the king’ and there’s no other opinion about it. Content plays a very important role in deciding the…
In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national &…
Advertising, as well as non-advertising professionals, are aware of the fact that “Right Advertising increases the brand strength”. Still, many…
Communicating effectively to the target audience is the primary objective of an advertising campaign. Though it faces a lot of…
Internet and social media seem to have taken over the prime spot of importance because they are inexpensive and measurable.…
Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the ’70s, the…
In your career as a client servicing executive, you might come across not-so-easy clients. Their reasons for venting may or…