The world has changed and how? Especially with the explosion of digital technology, the world has undergone a metamorphosis of…
It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do…
Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a…
Advertising is all about capturing the attention of one’s audience. Achieving visibility for the advertisement is a necessary condition for…
When we think of the word ‘branding’ what comes to mind by association is consumer products. Food items, electronics, clothing…
Capital venture companies have given wings to the business dreams of young minds. A promising idea gets converted into a…
In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national &…