Film Stars earn big bucks through brand endorsements. It’s an additional source of income to their already inflated pay packets…
Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks…
Branding cannot be reduced to a sign and a product, a mere graphic touch. It is the creative process which…
It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do…
The rise of social media and the latest advancements in online networking has changed the face of marketing communications and…
What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity,…
Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right.…
With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to…