Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai explore new ways of communicating a message to the target audience. Even many advertising firms in Mumbai have changed their communication approach from conventional to innovative. A few advertising firms in Mumbai have also extended their services to event organizations and also handle PR activities to create effective communication. This helps a brand convey the same and consistent message throughout the campaign. Nowadays even media agencies in Mumbai have installed a creative studio to serve their clients in a professional way. These media agencies in Mumbai offer their clients a better communication plan and thus craft a creative campaign to convey the message clearly and effectively. For a campaign it is important to grab their target audience’s attention, which is only possible by thinking out-of-the-box and break through the clutter. Using innovative media or colloquial language to entice customers, or using vibrant colours and exquisite designs are a few ways to influence and attract the target audience. In this competitive market, brands face advertising clutter, where brands need to make an impression in the minds of the customers only by communicating innovatively. Using humor in ads is also one of the approaches to entice the target audience. But due to competition, people remember the communication message and not the brand. Hence, for a communication message, it is important to have brand visibility too. So the message should be creative enough but should not overpower the brand so much that people forget the brand and remember only the message. Hence, there needs to be a perfect blend of creativity and brand visibility in order to serve the purpose of advertising. So, let the creative juices out but also have the advertising agenda in place.