Content Marketing
May 8, 2024
May 8, 2024

In an era where digital presence is synonymous with brand visibility, content marketing is the cornerstone of engaging and retaining your audience. Indian brands, known for their vibrant storytelling and innovative engagement strategies, have much to teach us about elevating a brand through adept content marketing. Here, we'll…

Rising-mediocrity-in-advertising
July 15, 2022
July 15, 2022

There was a time when advertising was booming and creativity was frog leaping forward. This was in the ’80s and ’90s. As we opened up our economy to the world, there was a huge influx of ideas into the country and Indian advertising grew manifolds creatively due to…

Views-not-sales-get-you-money-now
July 1, 2022
July 1, 2022

The world has changed and how? Especially with the explosion of digital technology, the world has undergone a metamorphosis of sorts unimaginable two decades ago. The internet has changed the way we view and consume the world. This happened especially after we shifted to 4G technology. Youtube and…

The-boom-in-online-classes-platforms
June 18, 2022
June 18, 2022

Everybody’s jumping on the bandwagon. Initially, it started with Byju’s and in a little time, sensing the success of Byju’s, other big companies jumped into the fray. And the irony is that these learning platforms are being endorsed by film stars who have not even completed college. Actually,…

Cookies-and-privacy-concerns
June 3, 2022
June 3, 2022

The meaning of privacy has changed over the last few years. As the internet spreads like wildfire, and the usage of mobiles for watching videos, shopping and bank transactions multiplies, privacy concerns will only rise with each passing day. Here, we’re not talking of privacy related to what…

Good-advertising-versus-bad-advertising
May 19, 2022
May 19, 2022

No, we’re not talking about advertising in terms of what works and what doesn’t. That’s a call marketers can take. What we want to discuss is the ethical, ‘what is appropriate’ side of advertising. Not moral thought, because that would imply setting down rules of dos and don’ts.…

Relevance-of-social-media-today
May 7, 2022
May 7, 2022

From being just a baby a few years ago, social media has evolved into a fully grown adult today. From being just a medium of social interaction, it has become the most powerful and popular medium of communication, promotion and consumption in today’s world. The world cannot do…

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