Good-advertising-versus-bad-advertising
May 19, 2022

No, we’re not talking about advertising in terms of what works and what doesn’t. That’s a call marketers can take. What we want to discuss is the ethical, ‘what is appropriate’ side of advertising. Not moral thought, because that would imply setting down rules of dos and don’ts.…

Relevance-of-social-media-today
May 7, 2022

From being just a baby a few years ago, social media has evolved into a fully grown adult today. From being just a medium of social interaction, it has become the most powerful and popular medium of communication, promotion and consumption in today’s world. The world cannot do…

July 1, 2021

Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks to speak about. Advertising was never in your face. That was because it was a state-run TV and India had not yet opened up its economy for the…

The Importance of Branding
June 5, 2021

Branding cannot be reduced to a sign and a product, a mere graphic touch. It is the creative process which results in a brand and product association. It gives meaning and purpose to the product. Hence, the brand is more than just a logo. It communicates to its…

Motivating Employees Without Money
May 2, 2021

It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do you motivate employees without money, or at least inexpensively? You will be pleased to hear that it is not rocket science. Others have done it, so can you.…

Paradigm Shift from Marketing P’s to Marketing C’s
April 7, 2021

The rise of social media and the latest advancements in online networking has changed the face of marketing communications and its methods of interaction. It’s about time for marketing to evolve and adopt new methods of communication. The market is filled with enough clutter to confuse the audience.…

An Identity called ‘The Logo’
March 9, 2021

What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity, a unique image that represents your brand and differentiates it from the other competitor brands. But this is not it, having a unique name doesn’t serve the purpose.…

Are you on the Right Track?
February 6, 2021

Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right. In advertising, there is no right formula for developing the communication message. But to create an ad campaign it needs a lot of research. Especially finding out the…

8 Tips to Top
January 4, 2021

With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…

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