In the bustling digital realm, where every brand fights for a moment of consumer attention, storytelling emerges not just as a strategy but as an art form in advertising. It's a method that goes beyond selling a product or service; it's about crafting a narrative that resonates, connects…
In the vibrant landscape of India, advertising has always been a mirror of its cultural diversity and dynamism. From the bustling streets lined with billboards to the digital screens that light up our homes, the evolution of advertising in the country is not just a story of change…
Branding cannot be reduced to a sign and a product, a mere graphic touch. It is the creative process which results in a brand and product association. It gives meaning and purpose to the product. Hence, the brand is more than just a logo. It communicates to its…
What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity, a unique image that represents your brand and differentiates it from the other competitor brands. But this is not it, having a unique name doesn’t serve the purpose.…
Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity of the brand they represent? Well, not always. Not all fancy looking designs represent the brand the way it needs to. Using bright, gaudy colours may just seek…
Prices are usually quoted to reach a large/mass market- something that’s for everyone- but there’s a niche that simply wants the penultimate of quality. If the focus and emphasis is on quality and class, there would be regular calls coming in. You should expose the segment to what…
Great brands leave a lasting and distinctive impression in the mind of the customer. It can be said that a brand is a thought in the mind of the customer. Branding moves products from the factory floor to supermarket shelves and embeds these products into the minds of…
B2B companies, especially engineering firms, have traditionally used print advertising, direct mail, and cold calling to build a business. Usually, the print ad is a summary of the company overview. Many firms in the B2B space, mistakenly, do not feel the need to build a brand presence. Whether…
If everyone thinks alike, no one is thinking – Benjamin Franklin NO DIFFERENTIATION Everyone believes that their brand is unique. A differentiated product is essential to marketing success. Distinctive branding is the root of clarity in brand positioning. This means, knowing who your target audience is, who the…
The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads we wish we could forget. Media is a true reflection of our society. However, objectification and stereotyping of women has been one common narrative that exposes the sheer…
