The Importance of Branding
June 5, 2021

Branding cannot be reduced to a sign and a product, a mere graphic touch. It is the creative process which results in a brand and product association. It gives meaning and purpose to the product. Hence, the brand is more than just a logo. It communicates to its…

An Identity called ‘The Logo’
March 9, 2021

What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity, a unique image that represents your brand and differentiates it from the other competitor brands. But this is not it, having a unique name doesn’t serve the purpose.…

Design v/s Identity
November 3, 2020

Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity of the brand they represent? Well, not always. Not all fancy looking designs represent the brand the way it needs to. Using bright, gaudy colours may just seek…

The 4 P’s to Lure Luxury Branding
July 8, 2020

Prices are usually quoted to reach a large/mass market- something that’s for everyone- but there’s a niche that simply wants the penultimate of quality. If the focus and emphasis is on quality and class, there would be regular calls coming in. You should expose the segment to what…

Transformation from Product to Brand
January 6, 2020

Great brands leave a lasting and distinctive impression in the mind of the customer. It can be said that a brand is a thought in the mind of the customer. Branding moves products from the factory floor to supermarket shelves and embeds these products into the minds of…

Building a B2B Brand
November 2, 2019

B2B companies, especially engineering firms, have traditionally used print advertising, direct mail, and cold calling to build a business. Usually, the print ad is a summary of the company overview. Many firms in the B2B space, mistakenly, do not feel the need to build a brand presence. Whether…

7 Faux-Pas of Brand Management
December 4, 2018

If everyone thinks alike, no one is thinking – Benjamin Franklin NO DIFFERENTIATION Everyone believes that their brand is unique. A differentiated product is essential to marketing success. Distinctive branding is the root of clarity in brand positioning. This means, knowing who your target audience is, who the…

September 8, 2018

The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads we wish we could forget. Media is a true reflection of our society. However, objectification and stereotyping of women has been one common narrative that exposes the sheer…

Indian Promotion League
September 5, 2017

In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national & international brands to empty their advertising budgets. Ad campaigns during IPL have become a tradition and brands now have started saving their best for this period. IPL’s promotional…

5 Branding Myths Decoded
May 2, 2017

Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed, technology has created new ways…