There was a time when advertising was booming and creativity was frog leaping forward. This was in the ’80s and ’90s. As we opened up our economy to the world, there was a huge influx of ideas into the country and Indian advertising grew manifolds creatively due to…
The world has changed and how? Especially with the explosion of digital technology, the world has undergone a metamorphosis of sorts unimaginable two decades ago. The internet has changed the way we view and consume the world. This happened especially after we shifted to 4G technology. Youtube and…
The meaning of privacy has changed over the last few years. As the internet spreads like wildfire, and the usage of mobiles for watching videos, shopping and bank transactions multiplies, privacy concerns will only rise with each passing day. Here, we’re not talking of privacy related to what…
Film Stars earn big bucks through brand endorsements. It’s an additional source of income to their already inflated pay packets they earn through the films they do. It’s an ad on perk of being a Film Star. Barring a few, almost all the big names of the film…
Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks to speak about. Advertising was never in your face. That was because it was a state-run TV and India had not yet opened up its economy for the…
The rise of social media and the latest advancements in online networking has changed the face of marketing communications and its methods of interaction. It’s about time for marketing to evolve and adopt new methods of communication. The market is filled with enough clutter to confuse the audience.…
Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right. In advertising, there is no right formula for developing the communication message. But to create an ad campaign it needs a lot of research. Especially finding out the…
With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…
Why are you in business? Let’s cut through the chase and get right to the point. YOU ARE IN IT TO MAKE MONEY! This blog does not intend to reduce the significance of the products or services that you sell. Because if it weren’t for these products or…
Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…
