In the bustling digital realm, where every brand fights for a moment of consumer attention, storytelling emerges not just as a strategy but as an art form in advertising. It's a method that goes beyond selling a product or service; it's about crafting a narrative that resonates, connects…
In the vibrant landscape of India, advertising has always been a mirror of its cultural diversity and dynamism. From the bustling streets lined with billboards to the digital screens that light up our homes, the evolution of advertising in the country is not just a story of change…
Everybody’s jumping on the bandwagon. Initially, it started with Byju’s and in a little time, sensing the success of Byju’s, other big companies jumped into the fray. And the irony is that these learning platforms are being endorsed by film stars who have not even completed college. Actually,…
From being just a baby a few years ago, social media has evolved into a fully grown adult today. From being just a medium of social interaction, it has become the most powerful and popular medium of communication, promotion and consumption in today’s world. The world cannot do…
With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…
In this internet age, online advertising has shown tremendous growth, especially with the increasing popularity of social media advertising. There are many advertising companies in Mumbai that clients approach, which only cater to online media. A few advertising companies in Mumbai provide services, particularly in the social media…
Google certainly is the most popular search engine, enjoying an overwhelming market share; hence for the sake of this article, we’ll work to the premise that what’s good for Google is good for us. Every marketer’s motto – Customer is the King. A little clichéd but still holds…
Guess what’s the latest buzz? Digital, a new booming media which has substantially secured its position as an integral part of any media plan. What made it the talk of the town? The increasing popularity amongst the media planning agencies positioning it as a cost-effective medium has made…
B2B companies, especially engineering firms, have traditionally used print advertising, direct mail, and cold calling to build a business. Usually, the print ad is a summary of the company overview. Many firms in the B2B space, mistakenly, do not feel the need to build a brand presence. Whether…
While OTT platforms are overtaking viewership from cable, certain content on these platforms stands in violation of acts governing cinema and television. So is it time for censorship? Hmm, what should I watch today? Another romantic comedy or is it the night for crime! With more than 35…
