Rising-mediocrity-in-advertising
July 15, 2022

There was a time when advertising was booming and creativity was frog leaping forward. This was in the ’80s and ’90s. As we opened up our economy to the world, there was a huge influx of ideas into the country and Indian advertising grew manifolds creatively due to…

The-boom-in-online-classes-platforms
June 18, 2022

Everybody’s jumping on the bandwagon. Initially, it started with Byju’s and in a little time, sensing the success of Byju’s, other big companies jumped into the fray. And the irony is that these learning platforms are being endorsed by film stars who have not even completed college. Actually,…

Good-advertising-versus-bad-advertising
May 19, 2022

No, we’re not talking about advertising in terms of what works and what doesn’t. That’s a call marketers can take. What we want to discuss is the ethical, ‘what is appropriate’ side of advertising. Not moral thought, because that would imply setting down rules of dos and don’ts.…

July 1, 2021

Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks to speak about. Advertising was never in your face. That was because it was a state-run TV and India had not yet opened up its economy for the…

Motivating Employees Without Money
May 2, 2021

It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do you motivate employees without money, or at least inexpensively? You will be pleased to hear that it is not rocket science. Others have done it, so can you.…

An Identity called ‘The Logo’
March 9, 2021

What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity, a unique image that represents your brand and differentiates it from the other competitor brands. But this is not it, having a unique name doesn’t serve the purpose.…

Are you on the Right Track?
February 6, 2021

Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right. In advertising, there is no right formula for developing the communication message. But to create an ad campaign it needs a lot of research. Especially finding out the…

8 Tips to Top
January 4, 2021

With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…

Evolving with Internet Advertising
August 4, 2020

In this internet age, online advertising has shown tremendous growth, especially with the increasing popularity of social media advertising. There are many advertising companies in Mumbai that clients approach, which only cater to online media. A few advertising companies in Mumbai provide services, particularly in the social media…

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai explore new ways of communicating a message to the target audience. Even many advertising firms in Mumbai have changed their communication approach from conventional to innovative. A few advertising firms in Mumbai have also extended their services to event organizations and also handle PR activities to create effective communication. This helps a brand convey the same and consistent message throughout the campaign. Nowadays even media agencies in Mumbai have installed a creative studio to serve their clients in a professional way. These media agencies in Mumbai offer their clients a better communication plan and thus craft a creative campaign to convey the message clearly and effectively. For a campaign it is important to grab their target audience’s attention, which is only possible by thinking out-of-the-box and break through the clutter. Using innovative media or colloquial language to entice customers, or using vibrant colours and exquisite designs are a few ways to influence and attract the target audience. In this competitive market, brands face advertising clutter, where brands need to make an impression in the minds of the customers only by communicating innovatively. Using humor in ads is also one of the approaches to entice the target audience. But due to competition, people remember the communication message and not the brand. Hence, for a communication message, it is important to have brand visibility too. So the message should be creative enough but should not overpower the brand so much that people forget the brand and remember only the message. Hence, there needs to be a perfect blend of creativity and brand visibility in order to serve the purpose of advertising. So, let the creative juices out but also have the advertising agenda in place.
June 5, 2020

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…