Content Marketing
May 8, 2024
May 8, 2024

In an era where digital presence is synonymous with brand visibility, content marketing is the cornerstone of engaging and retaining your audience. Indian brands, known for their vibrant storytelling and innovative engagement strategies, have much to teach us about elevating a brand through adept content marketing. Here, we'll…

Rising-mediocrity-in-advertising
July 15, 2022
July 15, 2022

There was a time when advertising was booming and creativity was frog leaping forward. This was in the ’80s and ’90s. As we opened up our economy to the world, there was a huge influx of ideas into the country and Indian advertising grew manifolds creatively due to…

The-boom-in-online-classes-platforms
June 18, 2022
June 18, 2022

Everybody’s jumping on the bandwagon. Initially, it started with Byju’s and in a little time, sensing the success of Byju’s, other big companies jumped into the fray. And the irony is that these learning platforms are being endorsed by film stars who have not even completed college. Actually,…

Good-advertising-versus-bad-advertising
May 19, 2022
May 19, 2022

No, we’re not talking about advertising in terms of what works and what doesn’t. That’s a call marketers can take. What we want to discuss is the ethical, ‘what is appropriate’ side of advertising. Not moral thought, because that would imply setting down rules of dos and don’ts.…

Man With A Speaker
July 1, 2021
July 1, 2021

Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks to speak about. Advertising was never in your face. That was because it was a state-run TV and India had not yet opened up its economy for the…

Motivating Employees Without Money
May 2, 2021
May 2, 2021

It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do you motivate employees without money, or at least inexpensively? You will be pleased to hear that it is not rocket science. Others have done it, so can you.…

An Identity called ‘The Logo’
March 9, 2021
March 9, 2021

What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity, a unique image that represents your brand and differentiates it from the other competitor brands. But this is not it, having a unique name doesn’t serve the purpose.…