#1: The ‘Hazy’ Picture It’s the simplest of mistakes, but it happens more often than you think. The company spends a lot of money on advertising but barely mentions the product or service in their commercials, leaving the audience perplexed and wondering as to what the ads were…
India is not the first when it comes to banning controversial adverts or adverts showcasing alcoholic drinks, cigarettes or other tobacco products. This had led to a steady inflow of surrogate advertising in India. But with the Supreme Court coming out with a ruling that even surrogate advertising…
Advertising, as well as non-advertising professionals, are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s simple logic: Advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that…
