April 9, 2020

What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…

5 Tips for Effective PR
October 5, 2019

There are vast quantities of PR material produced every day, a good chunk of which makes it into the media. PR releases have become an essential editorial too. They provide updated information and story fillers that are indispensable to an editor. Research by Cardiff University found that 54%…

Controversy Creates Cash
September 2, 2019

Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a daily basis. So, how do you get noticed in the crowded modern marketplace? Is controversy the only way to get attention? Controversial advertising campaigns often generate a negative…

The Contrarian Wisdom
August 7, 2019

Bob Hoffman has had a distinguished career as an ad man. He has won several awards and his work speaks for itself. Besides this, he runs an extremely popular advertising blog at “The Ad Contrarian.” www.adcontrarian.blogspot.in Hoffman is sharp and precise when sharing his views on the problems…

5 Steps to Choose the Right Ad Agency
May 3, 2019

Companies rely primarily on their advertising agencies for guidance in nearly all areas of marketing communication. Customer’s perception of a brand is a synthesis of the bundle of messages they receive from the company’s communications, the strongest of these being advertising. This makes choosing the right ad agency…

September 8, 2018

The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads we wish we could forget. Media is a true reflection of our society. However, objectification and stereotyping of women has been one common narrative that exposes the sheer…

Surrogate Advertising in India
December 7, 2017

India is not the first when it comes to banning controversial adverts or adverts showcasing alcoholic drinks, cigarettes or other tobacco products. This had led to a steady inflow of surrogate advertising in India. But with the Supreme Court coming out with a ruling that even surrogate advertising…

It’s not about the cost, it’s about the mix
August 1, 2017

Advertising, as well as non-advertising professionals, are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s simple logic: Advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that…