Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right. In advertising, there is no right formula for developing the communication message. But to create an ad campaign it needs a lot of research. Especially finding out the…
With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…
In this internet age, online advertising has shown tremendous growth, especially with the increasing popularity of social media advertising. There are many advertising companies in Mumbai that clients approach, which only cater to online media. A few advertising companies in Mumbai provide services, particularly in the social media…
Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…
What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…
There are vast quantities of PR material produced every day, a good chunk of which makes it into the media. PR releases have become an essential editorial too. They provide updated information and story fillers that are indispensable to an editor. Research by Cardiff University found that 54%…
Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a daily basis. So, how do you get noticed in the crowded modern marketplace? Is controversy the only way to get attention? Controversial advertising campaigns often generate a negative…
Bob Hoffman has had a distinguished career as an ad man. He has won several awards and his work speaks for itself. Besides this, he runs an extremely popular advertising blog at “The Ad Contrarian.” www.adcontrarian.blogspot.in Hoffman is sharp and precise when sharing his views on the problems…
Companies rely primarily on their advertising agencies for guidance in nearly all areas of marketing communication. Customer’s perception of a brand is a synthesis of the bundle of messages they receive from the company’s communications, the strongest of these being advertising. This makes choosing the right ad agency…
The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads we wish we could forget. Media is a true reflection of our society. However, objectification and stereotyping of women has been one common narrative that exposes the sheer…
