With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…
Why are you in business? Let’s cut through the chase and get right to the point. YOU ARE IN IT TO MAKE MONEY! This blog does not intend to reduce the significance of the products or services that you sell. Because if it weren’t for these products or…
Of late Indian advertising and its ethics have been under the microscope. This cartoon was posted online by JWT India, a branch of one of the world’s largest ad agencies, as part of a series intended to illustrate a small car’s rear storage space, with the tagline: “Leave…
Market and consumer insights help in getting the inside track in the mind of your customer and the way the market works. These techniques read between the lines and make non-obvious connections. In India, we often equate market research with hocus-pocus or even an easy way for a…
The Indian market is driven by consumers. The growing influence of Social Media, which is an effective medium for brands to engage with them, has enabled consumers to steer brands. They want things their way. If the consumer's way changes, they want the brand or company to change…
Capital venture companies have given wings to the business dreams of young minds. A promising idea gets converted into a great product and a small team of entrepreneurs slowly establish a company. But a great product is not the only requirement to succeed. Marketing also plays a significant…
