Rising-mediocrity-in-advertising
July 15, 2022
July 15, 2022

There was a time when advertising was booming and creativity was frog leaping forward. This was in the ’80s and ’90s. As we opened up our economy to the world, there was a huge influx of ideas into the country and Indian advertising grew manifolds creatively due to…

Views-not-sales-get-you-money-now
July 1, 2022
July 1, 2022

The world has changed and how? Especially with the explosion of digital technology, the world has undergone a metamorphosis of sorts unimaginable two decades ago. The internet has changed the way we view and consume the world. This happened especially after we shifted to 4G technology. Youtube and…