Creative Curry
December 8, 2020

Creative Curry

At a design agency, Creative exercises revolve around innovation and idea generation which are creative activities. These could lead to poor concepts. Certain activities of a creative advertising agency are designed to generate as many ideas as possible but people get exhausted thinking about ideas and start developing…

Design v/s Identity
November 3, 2020

Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity of the brand they represent? Well, not always. Not all fancy looking designs represent the brand the way it needs to. Using bright, gaudy colours may just seek…

Death of Creativity & Originality
September 6, 2020

In the business of advertising, a creative showcase is as important as delivering communication. Well, that’s why a client approaches an ad agency. An ad agency is responsible to churn out a creative campaign for a given client brief. But is there another scenario? Being a part of…

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai explore new ways of communicating a message to the target audience. Even many advertising firms in Mumbai have changed their communication approach from conventional to innovative. A few advertising firms in Mumbai have also extended their services to event organizations and also handle PR activities to create effective communication. This helps a brand convey the same and consistent message throughout the campaign. Nowadays even media agencies in Mumbai have installed a creative studio to serve their clients in a professional way. These media agencies in Mumbai offer their clients a better communication plan and thus craft a creative campaign to convey the message clearly and effectively. For a campaign it is important to grab their target audience’s attention, which is only possible by thinking out-of-the-box and break through the clutter. Using innovative media or colloquial language to entice customers, or using vibrant colours and exquisite designs are a few ways to influence and attract the target audience. In this competitive market, brands face advertising clutter, where brands need to make an impression in the minds of the customers only by communicating innovatively. Using humor in ads is also one of the approaches to entice the target audience. But due to competition, people remember the communication message and not the brand. Hence, for a communication message, it is important to have brand visibility too. So the message should be creative enough but should not overpower the brand so much that people forget the brand and remember only the message. Hence, there needs to be a perfect blend of creativity and brand visibility in order to serve the purpose of advertising. So, let the creative juices out but also have the advertising agenda in place.
June 5, 2020

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…

Ethics in Advertising – What’s That?
June 4, 2019

Of late Indian advertising and its ethics have been under the microscope. This cartoon was posted online by JWT India, a branch of one of the world’s largest ad agencies, as part of a series intended to illustrate a small car’s rear storage space, with the tagline: “Leave…

September 8, 2018

The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads we wish we could forget. Media is a true reflection of our society. However, objectification and stereotyping of women has been one common narrative that exposes the sheer…