The Emergence of Retail Marketing
May 10, 2020

Retail marketing is the most flourishing sector in today’s era. Retailers have shown tremendous interest in advertising and marketing, realizing the importance of effective communication. Thus, many advertising agencies in Mumbai have shifted their focus to this sector. An advertising agency takes care of the entire campaign, including…

April 9, 2020

What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…

Are You Winking in the Dark?
December 4, 2019

Do you have a great concept, product or service? You want to take it to the world and build your empire on it? You could, however, no one’s going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and…

5 Tips for Effective PR
October 5, 2019

There are vast quantities of PR material produced every day, a good chunk of which makes it into the media. PR releases have become an essential editorial too. They provide updated information and story fillers that are indispensable to an editor. Research by Cardiff University found that 54%…

The Contrarian Wisdom
August 7, 2019

Bob Hoffman has had a distinguished career as an ad man. He has won several awards and his work speaks for itself. Besides this, he runs an extremely popular advertising blog at “The Ad Contrarian.” www.adcontrarian.blogspot.in Hoffman is sharp and precise when sharing his views on the problems…

5 Steps to Choose the Right Ad Agency
May 3, 2019

Companies rely primarily on their advertising agencies for guidance in nearly all areas of marketing communication. Customer’s perception of a brand is a synthesis of the bundle of messages they receive from the company’s communications, the strongest of these being advertising. This makes choosing the right ad agency…

Importance of Market Insights
February 2, 2019

Market and consumer insights help in getting the inside track in the mind of your customer and the way the market works. These techniques read between the lines and make non-obvious connections. In India, we often equate market research with hocus-pocus or even an easy way for a…

It’s a Child’s World
November 7, 2018

Anyone who has a child/teenager or has seen one in action will vouch for their tremendous powers of persuasion. While the kid may not hold the purse strings, he/she definitely is a major influence in the decision making of the way the rupee is spent. Family dynamics are…

Tapping the Present
June 3, 2018

Tapping the Present

Envisage a shopping experience where you have just purchased a few items and are walking out of the store. As you are about to exit, your phone rings and you receive a text message or a Twitter mention (in case you have checked in and tagged the store).…