Do women make better Client Servicing Executives?
March 2, 2018

One of the most crucial departments of an ad agency is Client Servicing and the client servicing staff is the face of every agency. We know what they do. Interact with clients (almost 100 times a day), understand their needs, study the market, brief the creative department and…

Advertising on a different pitch
February 8, 2018

Do you make a dash for the TV whenever Virat Kohli or Sachin Tendulkar is on? Are you looking out for them on the playing field, or in an ad, drinking Boost or any popular drink? Do you see way too many of the cricketers off the field…

Time to revamp Advertising with AR
January 2, 2018

As consumers, we have been using a blend of online, and brick & mortar shopping for a while now. But we always look forward to more options, more convenience, easy return and what not. We are sure that a lot of women want to try lip colours while…

Surrogate Advertising in India
December 7, 2017

India is not the first when it comes to banning controversial adverts or adverts showcasing alcoholic drinks, cigarettes or other tobacco products. This had led to a steady inflow of surrogate advertising in India. But with the Supreme Court coming out with a ruling that even surrogate advertising…

Five Client Servicing Essentials
March 3, 2017

In your career as a client servicing executive, you might come across not-so-easy clients. Their reasons for venting may or may not be justified. But you have to give them your best ear and take everything they say with a pinch of salt. Because in advertising parlance, the…

Why choose to work at an Ad Agency?
February 7, 2017

Advertising is one of the most global business career options. In spite of being highly competitive, many people opt for advertising for its glamorous identity in the market. However, to join this field you need to be focused and dedicated to your job as there’s never a dull…

Let’s win the fight against wasted time
January 5, 2017

‘Time Management’ helps us optimize our time in order to maximize our productivity. Time is essential, and wasting it is foolishness! You may have a plethora of things on your to-do list at your workplace, but the only way to ace your job and be productive, is to…