In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national & international brands to empty their advertising budgets. Ad campaigns during IPL have become a tradition and brands now have started saving their best for this period. IPL’s promotional…
Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed, technology has created new ways…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the ’70s, the Big B’s strong and unmistakable voice was a symbol of his larger than life ‘angry young man’ persona. The sweet sound of a leather ball on bat, conjures…
