Branding cannot be reduced to a sign and a product, a mere graphic touch. It is the creative process which results in a brand and product association. It gives meaning and purpose to the product. Hence, the brand is more than just a logo. It communicates to its…
It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do you motivate employees without money, or at least inexpensively? You will be pleased to hear that it is not rocket science. Others have done it, so can you.…
The rise of social media and the latest advancements in online networking has changed the face of marketing communications and its methods of interaction. It’s about time for marketing to evolve and adopt new methods of communication. The market is filled with enough clutter to confuse the audience.…
What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity, a unique image that represents your brand and differentiates it from the other competitor brands. But this is not it, having a unique name doesn’t serve the purpose.…
Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right. In advertising, there is no right formula for developing the communication message. But to create an ad campaign it needs a lot of research. Especially finding out the…
With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…
At a design agency, Creative exercises revolve around innovation and idea generation which are creative activities. These could lead to poor concepts. Certain activities of a creative advertising agency are designed to generate as many ideas as possible but people get exhausted thinking about ideas and start developing…
Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity of the brand they represent? Well, not always. Not all fancy looking designs represent the brand the way it needs to. Using bright, gaudy colours may just seek…
Why are you in business? Let’s cut through the chase and get right to the point. YOU ARE IN IT TO MAKE MONEY! This blog does not intend to reduce the significance of the products or services that you sell. Because if it weren’t for these products or…
In the business of advertising, a creative showcase is as important as delivering communication. Well, that’s why a client approaches an ad agency. An ad agency is responsible to churn out a creative campaign for a given client brief. But is there another scenario? Being a part of…
