Advertising is one of the most global business career options. In spite of being highly competitive, many people opt for advertising for its glamorous identity in the market. However, to join this field you need to be focused and dedicated towards your job as there’s never a dull moment in the ad business. Sometimes things can get really hectic and fast-paced as you chase deadlines, but the adrenaline is what keeps it going.
Always be prepared for a change in the largest way possible. In this field, you are always bound to learn new things irrespective of your experience. The key values that can bring out the best in you are being cunning, crazy and creative. Advertising agencies generally run on two departments: the creative department and the marketing department.
The creative department itself defines an advertising agency as every product of the company is conceived here. If you love to write or design, this is exactly where you should be. The creative department consists of copywriters, visualizers, designers, creative directors and art directors who work together as a team to ace every project.
The marketing team is a top priority in every business. Especially in advertising, marketing executives need to be social bees at all times. Interpersonal communication and other communication skills are a must as you will be presenting your projects and arranging meetings with your clients. Being appropriately social is a necessity which will help you to enhance your network of people.
Besides all the work, advertising agencies are famous for their fun and friendly social environments. When you become a part of the industry you will find a lot of people with common interests. The agency helps you build strong relationships with your colleagues through several activities. You will also bond with other members of your agency in due time while working on various projects. Also, every agency has a chilled out environment with no particular dress code.
Working in an ad agency is not easy. There are a lot of pros and cons, but if you’re passionate, then this is the perfect place for you.