B2B companies, especially engineering firms, have traditionally used print advertising, direct mail, and cold calling to build a business. Usually,…
There are vast quantities of PR material produced every day, a good chunk of which makes it into the media.…
Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a…
Bob Hoffman has had a distinguished career as an ad man. He has won several awards and his work speaks…
Advertising is all about capturing the attention of one’s audience. Achieving visibility for the advertisement is a necessary condition for…
Of late Indian advertising and its ethics have been under the microscope. This cartoon was posted online by JWT India,…
Companies rely primarily on their advertising agencies for guidance in nearly all areas of marketing communication. Customer’s perception of a…
When we think of the word ‘branding’ what comes to mind by association is consumer products. Food items, electronics, clothing…
Market and consumer insights help in getting the inside track in the mind of your customer and the way the…
While OTT platforms are overtaking viewership from cable, certain content on these platforms stands in violation of acts governing cinema…
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