Surrogate Advertising in India
December 7, 2017

India is not the first when it comes to banning controversial adverts or adverts showcasing alcoholic drinks, cigarettes or other tobacco products. This had led to a steady inflow of surrogate advertising in India. But with the Supreme Court coming out with a ruling that even surrogate advertising…

How To Market A Startup?
November 6, 2017

Capital venture companies have given wings to the business dreams of young minds. A promising idea gets converted into a great product and a small team of entrepreneurs slowly establish a company. But a great product is not the only requirement to succeed. Marketing also plays a significant…

What Works Best On Social Media?
October 4, 2017

‘Content is the king’ and there’s no other opinion about it. Content plays a very important role in deciding the fate of your social media post in terms of impressions, views, shares and comments. Content trends have been constantly changing with time and as a smart marketer one…

Indian Promotion League
September 5, 2017

In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national & international brands to empty their advertising budgets. Ad campaigns during IPL have become a tradition and brands now have started saving their best for this period. IPL’s promotional…

It’s not about the cost, it’s about the mix
August 1, 2017

Advertising, as well as non-advertising professionals, are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s simple logic: Advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that…

July 6, 2017

Communicating effectively to the target audience is the primary objective of an advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for the advertising industry to explore more creatively. Here, we focus on the essential…

Is print advertising dead?
June 8, 2017

Internet and social media seem to have taken over the prime spot of importance because they are inexpensive and measurable. Print, as a medium is decreasing in its popularity. But it is certainly not dead yet. But the question is, should marketers completely give up on print? In…

5 Branding Myths Decoded
May 2, 2017

Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed, technology has created new ways…

Does your brand have a voice?
April 5, 2017

The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the ’70s, the Big B’s strong and unmistakable voice was a symbol of his larger than life ‘angry young man’ persona. The sweet sound of a leather ball on bat, conjures…

Five Client Servicing Essentials
March 3, 2017

In your career as a client servicing executive, you might come across not-so-easy clients. Their reasons for venting may or may not be justified. But you have to give them your best ear and take everything they say with a pinch of salt. Because in advertising parlance, the…