What Works Best On Social Media?
October 4, 2017

‘Content is the king’ and there’s no other opinion about it. Content plays a very important role in deciding the fate of your social media post in terms of impressions, views, shares and comments. Content trends have been constantly changing with time and as a smart marketer one…

Indian Promotion League
September 5, 2017

In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national & international brands to empty their advertising budgets. Ad campaigns during IPL have become a tradition and brands now have started saving their best for this period. IPL’s promotional…

It’s not about the cost, it’s about the mix
August 1, 2017

Advertising, as well as non-advertising professionals, are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s simple logic: Advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that…

July 6, 2017

Communicating effectively to the target audience is the primary objective of an advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for the advertising industry to explore more creatively. Here, we focus on the essential…

Is print advertising dead?
June 8, 2017

Internet and social media seem to have taken over the prime spot of importance because they are inexpensive and measurable. Print, as a medium is decreasing in its popularity. But it is certainly not dead yet. But the question is, should marketers completely give up on print? In…

5 Branding Myths Decoded
May 2, 2017

Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed, technology has created new ways…

Does your brand have a voice?
April 5, 2017

The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the ’70s, the Big B’s strong and unmistakable voice was a symbol of his larger than life ‘angry young man’ persona. The sweet sound of a leather ball on bat, conjures…

Five Client Servicing Essentials
March 3, 2017

In your career as a client servicing executive, you might come across not-so-easy clients. Their reasons for venting may or may not be justified. But you have to give them your best ear and take everything they say with a pinch of salt. Because in advertising parlance, the…

Why choose to work at an Ad Agency?
February 7, 2017

Advertising is one of the most global business career options. In spite of being highly competitive, many people opt for advertising for its glamorous identity in the market. However, to join this field you need to be focused and dedicated to your job as there’s never a dull…

Let’s win the fight against wasted time
January 5, 2017

‘Time Management’ helps us optimize our time in order to maximize our productivity. Time is essential, and wasting it is foolishness! You may have a plethora of things on your to-do list at your workplace, but the only way to ace your job and be productive, is to…

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