September 8, 2018

The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads we wish we could forget. Media is a true reflection of our society. However, objectification and stereotyping of women has been one common narrative that exposes the sheer…

Product Listed Ads on Google
August 1, 2018

Santosh Kale was looking for a laptop bag and he decided Google was a good place to start the search and get an idea of what is available on the market and at what prices. To his surprise, when he typed in the product in Google’s search, beside…

The Rise and Rise of Consumers
July 4, 2018

The Indian market is driven by consumers. The growing influence of Social Media, which is an effective medium for brands to engage with them, has enabled consumers to steer brands. They want things their way. If the consumer's way changes, they want the brand or company to change…

Tapping the Present
June 3, 2018

Tapping the Present

Envisage a shopping experience where you have just purchased a few items and are walking out of the store. As you are about to exit, your phone rings and you receive a text message or a Twitter mention (in case you have checked in and tagged the store).…

Do women make better Client Servicing Executives?
March 2, 2018

One of the most crucial departments of an ad agency is Client Servicing and the client servicing staff is the face of every agency. We know what they do. Interact with clients (almost 100 times a day), understand their needs, study the market, brief the creative department and…

Advertising on a different pitch
February 8, 2018

Do you make a dash for the TV whenever Virat Kohli or Sachin Tendulkar is on? Are you looking out for them on the playing field, or in an ad, drinking Boost or any popular drink? Do you see way too many of the cricketers off the field…

Time to revamp Advertising with AR
January 2, 2018

As consumers, we have been using a blend of online, and brick & mortar shopping for a while now. But we always look forward to more options, more convenience, easy return and what not. We are sure that a lot of women want to try lip colours while…

Surrogate Advertising in India
December 7, 2017

India is not the first when it comes to banning controversial adverts or adverts showcasing alcoholic drinks, cigarettes or other tobacco products. This had led to a steady inflow of surrogate advertising in India. But with the Supreme Court coming out with a ruling that even surrogate advertising…

How To Market A Startup?
November 6, 2017

Capital venture companies have given wings to the business dreams of young minds. A promising idea gets converted into a great product and a small team of entrepreneurs slowly establish a company. But a great product is not the only requirement to succeed. Marketing also plays a significant…

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