At a design agency, Creative exercises revolve around innovation and idea generation which are creative activities. These could lead to poor concepts. Certain activities of a creative advertising agency are designed to generate as many ideas as possible but people get exhausted thinking about ideas and start developing…
Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity of the brand they represent? Well, not always. Not all fancy looking designs represent the brand the way it needs to. Using bright, gaudy colours may just seek…
Why are you in business? Let’s cut through the chase and get right to the point. YOU ARE IN IT TO MAKE MONEY! This blog does not intend to reduce the significance of the products or services that you sell. Because if it weren’t for these products or…
In the business of advertising, a creative showcase is as important as delivering communication. Well, that’s why a client approaches an ad agency. An ad agency is responsible to churn out a creative campaign for a given client brief. But is there another scenario? Being a part of…
In this internet age, online advertising has shown tremendous growth, especially with the increasing popularity of social media advertising. There are many advertising companies in Mumbai that clients approach, which only cater to online media. A few advertising companies in Mumbai provide services, particularly in the social media…
Prices are usually quoted to reach a large/mass market- something that’s for everyone- but there’s a niche that simply wants the penultimate of quality. If the focus and emphasis is on quality and class, there would be regular calls coming in. You should expose the segment to what…
Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…
Retail marketing is the most flourishing sector in today’s era. Retailers have shown tremendous interest in advertising and marketing, realizing the importance of effective communication. Thus, many advertising agencies in Mumbai have shifted their focus to this sector. An advertising agency takes care of the entire campaign, including…
What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…
Google certainly is the most popular search engine, enjoying an overwhelming market share; hence for the sake of this article, we’ll work to the premise that what’s good for Google is good for us. Every marketer’s motto – Customer is the King. A little clichéd but still holds…
