Creative Curry
December 8, 2020

Creative Curry

At a design agency, Creative exercises revolve around innovation and idea generation which are creative activities. These could lead to poor concepts. Certain activities of a creative advertising agency are designed to generate as many ideas as possible but people get exhausted thinking about ideas and start developing…

Design v/s Identity
November 3, 2020

Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity of the brand they represent? Well, not always. Not all fancy looking designs represent the brand the way it needs to. Using bright, gaudy colours may just seek…

Marketing a Small Business
October 1, 2020

Why are you in business? Let’s cut through the chase and get right to the point. YOU ARE IN IT TO MAKE MONEY! This blog does not intend to reduce the significance of the products or services that you sell. Because if it weren’t for these products or…

Death of Creativity & Originality
September 6, 2020

In the business of advertising, a creative showcase is as important as delivering communication. Well, that’s why a client approaches an ad agency. An ad agency is responsible to churn out a creative campaign for a given client brief. But is there another scenario? Being a part of…

Evolving with Internet Advertising
August 4, 2020

In this internet age, online advertising has shown tremendous growth, especially with the increasing popularity of social media advertising. There are many advertising companies in Mumbai that clients approach, which only cater to online media. A few advertising companies in Mumbai provide services, particularly in the social media…

The 4 P’s to Lure Luxury Branding
July 8, 2020

Prices are usually quoted to reach a large/mass market- something that’s for everyone- but there’s a niche that simply wants the penultimate of quality. If the focus and emphasis is on quality and class, there would be regular calls coming in. You should expose the segment to what…

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai explore new ways of communicating a message to the target audience. Even many advertising firms in Mumbai have changed their communication approach from conventional to innovative. A few advertising firms in Mumbai have also extended their services to event organizations and also handle PR activities to create effective communication. This helps a brand convey the same and consistent message throughout the campaign. Nowadays even media agencies in Mumbai have installed a creative studio to serve their clients in a professional way. These media agencies in Mumbai offer their clients a better communication plan and thus craft a creative campaign to convey the message clearly and effectively. For a campaign it is important to grab their target audience’s attention, which is only possible by thinking out-of-the-box and break through the clutter. Using innovative media or colloquial language to entice customers, or using vibrant colours and exquisite designs are a few ways to influence and attract the target audience. In this competitive market, brands face advertising clutter, where brands need to make an impression in the minds of the customers only by communicating innovatively. Using humor in ads is also one of the approaches to entice the target audience. But due to competition, people remember the communication message and not the brand. Hence, for a communication message, it is important to have brand visibility too. So the message should be creative enough but should not overpower the brand so much that people forget the brand and remember only the message. Hence, there needs to be a perfect blend of creativity and brand visibility in order to serve the purpose of advertising. So, let the creative juices out but also have the advertising agenda in place.
June 5, 2020

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…

The Emergence of Retail Marketing
May 10, 2020

Retail marketing is the most flourishing sector in today’s era. Retailers have shown tremendous interest in advertising and marketing, realizing the importance of effective communication. Thus, many advertising agencies in Mumbai have shifted their focus to this sector. An advertising agency takes care of the entire campaign, including…

April 9, 2020

What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…

Are you Thinking like Google?
March 3, 2020

Google certainly is the most popular search engine, enjoying an overwhelming market share; hence for the sake of this article, we’ll work to the premise that what’s good for Google is good for us. Every marketer’s motto – Customer is the King.  A little clichéd but still holds…