7 Faux-Pas of Brand Management
December 4, 2018

If everyone thinks alike, no one is thinking – Benjamin Franklin NO DIFFERENTIATION Everyone believes that their brand is unique. A differentiated product is essential to marketing success. Distinctive branding is the root of clarity in brand positioning. This means, knowing who your target audience is, who the…

It’s a Child’s World
November 7, 2018

Anyone who has a child/teenager or has seen one in action will vouch for their tremendous powers of persuasion. While the kid may not hold the purse strings, he/she definitely is a major influence in the decision making of the way the rupee is spent. Family dynamics are…

October 3, 2018

OTT or Over the top content streaming platforms are on a rise and this form of content consumption is slowly replacing the traditional cable services. What is so cutting-edge about this on-demand offering is the fact that you can (binge) watch any and everything as per your liking!…

September 8, 2018

The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads we wish we could forget. Media is a true reflection of our society. However, objectification and stereotyping of women has been one common narrative that exposes the sheer…

Product Listed Ads on Google
August 1, 2018

Santosh Kale was looking for a laptop bag and he decided Google was a good place to start the search and get an idea of what is available on the market and at what prices. To his surprise, when he typed in the product in Google’s search, beside…

The Rise and Rise of Consumers
July 4, 2018

The Indian market is driven by consumers. The growing influence of Social Media, which is an effective medium for brands to engage with them, has enabled consumers to steer brands. They want things their way. If the consumer's way changes, they want the brand or company to change…

Tapping the Present
June 3, 2018

Tapping the Present

Envisage a shopping experience where you have just purchased a few items and are walking out of the store. As you are about to exit, your phone rings and you receive a text message or a Twitter mention (in case you have checked in and tagged the store).…

Do women make better Client Servicing Executives?
March 2, 2018

One of the most crucial departments of an ad agency is Client Servicing and the client servicing staff is the face of every agency. We know what they do. Interact with clients (almost 100 times a day), understand their needs, study the market, brief the creative department and…

Advertising on a different pitch
February 8, 2018

Do you make a dash for the TV whenever Virat Kohli or Sachin Tendulkar is on? Are you looking out for them on the playing field, or in an ad, drinking Boost or any popular drink? Do you see way too many of the cricketers off the field…