Marketing a Small Business
October 1, 2020
October 1, 2020

Why are you in business? Let’s cut through the chase and get right to the point. YOU ARE IN IT TO MAKE MONEY! This blog does not intend to reduce the significance of the products or services that you sell. Because if it weren’t for these products or…

Death of Creativity & Originality
September 6, 2020
September 6, 2020

In the business of advertising, a creative showcase is as important as delivering communication. Well, that’s why a client approaches an ad agency. An ad agency is responsible to churn out a creative campaign for a given client brief. But is there another scenario? Being a part of…

Evolving with Internet Advertising
August 4, 2020
August 4, 2020

In this internet age, online advertising has shown tremendous growth, especially with the increasing popularity of social media advertising. There are many advertising companies in Mumbai that clients approach, which only cater to online media. A few advertising companies in Mumbai provide services, particularly in the social media…

The 4 P’s to Lure Luxury Branding
July 8, 2020
July 8, 2020

Prices are usually quoted to reach a large/mass market- something that’s for everyone- but there’s a niche that simply wants the penultimate of quality. If the focus and emphasis is on quality and class, there would be regular calls coming in. You should expose the segment to what…

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai explore new ways of communicating a message to the target audience. Even many advertising firms in Mumbai have changed their communication approach from conventional to innovative. A few advertising firms in Mumbai have also extended their services to event organizations and also handle PR activities to create effective communication. This helps a brand convey the same and consistent message throughout the campaign. Nowadays even media agencies in Mumbai have installed a creative studio to serve their clients in a professional way. These media agencies in Mumbai offer their clients a better communication plan and thus craft a creative campaign to convey the message clearly and effectively. For a campaign it is important to grab their target audience’s attention, which is only possible by thinking out-of-the-box and break through the clutter. Using innovative media or colloquial language to entice customers, or using vibrant colours and exquisite designs are a few ways to influence and attract the target audience. In this competitive market, brands face advertising clutter, where brands need to make an impression in the minds of the customers only by communicating innovatively. Using humor in ads is also one of the approaches to entice the target audience. But due to competition, people remember the communication message and not the brand. Hence, for a communication message, it is important to have brand visibility too. So the message should be creative enough but should not overpower the brand so much that people forget the brand and remember only the message. Hence, there needs to be a perfect blend of creativity and brand visibility in order to serve the purpose of advertising. So, let the creative juices out but also have the advertising agenda in place.
June 5, 2020
June 5, 2020

Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…

The Emergence of Retail Marketing
May 10, 2020
May 10, 2020

Retail marketing is the most flourishing sector in today’s era. Retailers have shown tremendous interest in advertising and marketing, realizing the importance of effective communication. Thus, many advertising agencies in Mumbai have shifted their focus to this sector. An advertising agency takes care of the entire campaign, including…

Mannequins
April 9, 2020
April 9, 2020

What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…

Are you Thinking like Google?
March 3, 2020
March 3, 2020

Google certainly is the most popular search engine, enjoying an overwhelming market share; hence for the sake of this article, we’ll work to the premise that what’s good for Google is good for us. Every marketer’s motto – Customer is the King.  A little clichéd but still holds…

ad agencies in Mumbai
February 8, 2020

Buzz in Media Biz

February 8, 2020

Guess what’s the latest buzz? Digital, a new booming media which has substantially secured its position as an integral part of any media plan. What made it the talk of the town? The increasing popularity amongst the media planning agencies positioning it as a cost-effective medium has made…

Transformation from Product to Brand
January 6, 2020
January 6, 2020

Great brands leave a lasting and distinctive impression in the mind of the customer. It can be said that a brand is a thought in the mind of the customer. Branding moves products from the factory floor to supermarket shelves and embeds these products into the minds of…

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